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The show is organised by Vladimiro Riga Promotion and was born to celebrate Senigallia, the beauty of its beach and the crystal clarity of its water. Every year exceptional guests and prestigious jury members award the "Città di Senigallia - Spiaggia di Velluto" prize to Senigallia citizens that have distinguished themselves in the last year in the field of culture, entrepreneurship, entertainment and sports.
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